Economic Decisions and Consumer Behaviour
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 13.05.2025.
- Module identifier
22B1183
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only summer term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 30 Seminar - 30 Learning in groups / Coaching of groups - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 15 Preparation/follow-up for course work - 30 Study of literature - 30 Presentation preparation - 15 Creation of examinations -
- Graded examination
- Portfolio exam
- Literature
Cialdini, R.B., Wengenroth, M. (2017). Die Psychologie des ?berzeugens. 8. Aufl. G?ttingen: Hogrefe. Fantapié Altobelli, C. (2017). Marktforschung. 3. Aufl. Konstanz: UVK Verlagsgesellschaft. Foscht, T., Swoboda, B., Schramm-Klein, H. (2015). K?uferverhalten. 5. Aufl. Wiesbaden: Springer Gabler. Pfister, H.R., Jungermann, H., Fischer, K. (2016). Die Psychologie der Entscheidung. 4. Aufl. Heidelberg: Springer. Kroeber-Riel, W., Weinberg. P., Gr?ppel-Klein, A. (2013). Konsumentenverhalten. 10. Aufl. München: Vahlen. Siegert, G., Wirth, W., Weber, P., Lischka, J.A. (Ed.) (2016). Handbuch Werbeforschung. Wiesbaden: Springer.
- Applicability in study programs
- Business Psychology
- Business Psychology B.Sc. (01.09.2024)
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Z?ller, Henrik
- Teachers
- Z?ller, Henrik
- Stegmaier, Ralf